Rich talks about physical media, reading room, toy, Tokyo + more

Even when Here There was a young child who used good design, and affinity towards cars. “The first item I recognized as a beautiful artwork was my father in 1977. Blue C3 Corvette, two-seater with the back windows,” records. “He later sold it and got a ’86 Nissan 300 ZX, but I often think about Corvette.”

This education was not strictly focused on the design and included different courses. He graduated in his diplomas in communication, and later a master’s degree from the field of visual arts in Manhattan, where he is now learning.

The person in the grass shirt stands in front of the MetLife Stadium, with colorful digital FIFA World Cup 26 Banners that are displayed outside.

Rich tu \\\ photo: Kareem black

It is a foundation that can be seen today in all aspects of its exit, from graphics to episodes podcast. He is a partner and executive creative director on Sunday afternoonAgency that specializes in creating a brand identity and campaign outside the framework for a number of corporations.

Never satisfy the status of the quo, waist the storage turns for what is next. It explores the directorial-possibilities that will allow him to tell longer stories such as music videos and finally, function. However, it does not want to limit and maintain all possibilities wide open.

There is able to remain well grounded, even with a complete slate projects that will end at any time, and it does not have to switch from professional in routine mode. “I am the same person at work and in my personal life, so I really don’t rule out and like that,” she recorded. “However, I think that regular exercise and setting goals for themselves help in creating a structure around you how my energies flow during the day.”

Today Rich has joined us here Friday fiveRecording!

Close up of colorful books and brochures including

Photo: Rich Tu

1. Physical media catalogs

I have a collection mentality and I enjoy the physical media and its ability to catch a moment or movement in a unique physical form. I love recent books like Pools for the basement (Vs Press), or collections of music logos and flight graphics Masala Noir due to the way subcultures and moments carefully documented. Also, classics like No sleep: NIC NIGHTLIFE FLIERS 1988-1999 (DJ Stretch Armstrong and Evan Auerbach) or Rave aircraft Series (from Cople Press) I find it constantly reviewing I would find inspiration.

Pleasant attic room with sectional sofa, according to bookkeeping paintings filled with books, red chair, radiator, window with rotary and framed artworks on the wall.

Photo: Rich Tu

2 my reading room

I recently moved and set a reading room that also works as my library. I regularly transfer the books I made on the screen to be myself to take them punching them. Here I spend most of my time when I’m at home, and I think it’s very soothing and centering. The typographical pieces on the wall are mine, so everything feels intentionally.

The person passes by the exterior of the museum of the house poster, with large modern letters and graphics shown on the windows facing street facing.

Photo: Rich Tu

I visit a poster house at least twice a year to inspire. They have great exhibits and large staff, and their content ranges from commercial to political artists and everything in between. It’s a fantastic way to spend an hour in New York.

Three colorful vintage Japanese action figures in clear plastic bags are showing upright on the shelf with illustrated substrates behind them.

Photo: Rich Tu

Tokyo toy is a legendary toy store at the East Village What is the real Museum of interesting items and rare collectible items. Their vintage collection serves as a return tactile with objects previously loved, ignored or insufficiently appreciated. Give me a strange, stranger and more vague that’s better.

Whenever I am in the neighborhood, I stop and look around to inspire or pick up several items. Big people also look at, it’s truly beating with all people.

View of the street level of construction entrance with a large wooden double door,

Photo: Rich Tu

It’s all where I got my MFA and now I surrender (that my mind blows). I have always found this school to be a special place where students really set the tone for their surroundings. The walls are always interesting, their emissions have their creative legends, and their faculty is very inspiring. I only study one night a week, but when I leave the classroom to energy. I like to see solving a fresh problem and a new creative technique. He holds me sharply.

Works by Rich Tu:

A person in a denim jacket and pink Beanie standing in front of a colorful mural "FIFA World Cup 26" Text.

Photo: Kareem black

2026 World Cup Poser FIFA (2025)
I ordered me FIFA and the Ninj Commission to create a World Cup Poster 2026 for New York and New Jersey. The poster is inspired by the iconic elements of both countries, including the statue of freedom and a football ball of patch, which represents a global community.

The poster was deceived in several locations and screens across New York and New Jersey, in addition to starting the event at the poster’s house in NIC, where it was added to the permanent collection.

Gallery space with a large black box in the center containing the word "Child" bold white letters; Decorated text art works are displayed on the surrounding white and green walls.

PHOTO: Alan Hindelman

Exhibition for Human Response (2023)
The human response is an interactive independent exhibit on grieving processing in the time of artificial intelligence. It consists of great typographic works, increased reality and animated film. All aspects of the exhibition were part of a complex custom spatial construction, including a sensory box for insisting inscription as the center of the gallery. The human response was opened in June 2023. year in the gallery in 368 in SOHO, NIC and ran continuously 35 days (five weeks).

About the film: 2022. The artist Rich lost his father Ricarda and started processing her sadness through various reasons for various conversion, using her father’s obituary as a starting speed. The film “Human Answer” contains a cultivated version of these intimate talks in which he behaved his father’s life and seeks a number of issues that touch the topics of loss, grief, immigration, joys and catharsis. The second-conductor’s voice AI was created using a voice avatar, is intertwined with real speeches from the rich Tuin Father. The visuals on the screen consist of ininograph that generated human and more than 170 unique typographic compositions (none of the AI ​​was used in their design or animation).

The collage of flyers and posters of Vintage Disco and posters with DJ, clubs and music acts, with bold fonts, illustrations and various pastel-colored backgrounds.

Photo: Rich Tu

Breakin ‘on one documentary (2024)
Last year I have teamed up with JAMSBASH directors and ESPN movies on creative direction, title design and graphic package for documentary for documentary, and about the iconic battle between RockSteada CREV in Lincoln Center.

The design of the piece was Historically Deepdiv in Hiphop’s proto era before Kangola and coach we currently associate with the 80s. The critical part of this project cooperated with a wide Archive of Cornell University to find the DII flyer (between 1979. and 1981) who used the neckline and the lyrics to draw designed inspirations. This informed the whole look and a feeling of work, to leave the impression that he was gathered with the esteema.

Billboard displays two runners in the text "Rocket X 3" and the hoka logo on the red background, promoting running shoes.

PHOTO: Saccanti Tim and Sunday afternoon for Hoka

Rocket X 3 from Hoka (2025)
The week afternoon partner is with a global mark of hoc running to launch its latest supercanter on carbon. Inspired by ambitious runners that haunt your personal best, the KS 3 campaign is set in the landscape in the future, using dynamic light speed signal and efficiency. This close cooperation with the brand includes full creative direction, strategy and production to release. I have served as creative director on this campaign and there were a lot of fun cooperation with so many talented people.

Two cars parked on city street in front of wall covered with posters and graffiti, with a word "Carizurane" In a large orange script over the image.

Photo: Rich Tu

Carizurane Short film (2025)
This year I started a step more behind the camera and directed by experimental shorts only for fun. “Charizard” is a visual review of friendship in which two women have an explosive conversation with a subversive turn.

The blue mini cooper observed from above has lively, abstract artwork with a yellow hand holding a look on the roof. The logos for the Mini and American Chamber for Immigration are below the car.

Photo: Rich Tu

Rich tu for mini cooperation (2022)
Large love is a MINI campaign for influence on social changes to art. This unique partnership includes a custom illustrated car that run drivers can buy, with part of income that goes to the American Immigration Council.

This piece is called “Hiraya”, which translates into the “fruit of one’s hopes, dreams and aspirations” in the Philippines.

Termethyls in the Metro Station are decorated with colorful posters that have portraits and graphic art.

Photo: Rich Tu

Proof MTV MMA (2020)
As a geographical companion at 2020. VMA, MTV created the first public installation of public art at Atlantic Avenue Terminal in the center of Barclays, dedicated to enhancing creative votes from BIPOC and LGBTK communities. The exhibition included a foot area of ​​500,000+ SK with over 100 individual artistic placements in the range of ternums to massive wall posters.

I had the satisfaction of creative direction and gathering this exhibition, which presented the work of the achieved artist and friends of Amika Cooper, Zinen Brisseaux, Zinen Zhu, Bronson Farr, Eva Key, and Wael Morcos Key Morcoskei.

Anna Zappri is a writer and editor based on New York with a passion for textiles, and can often be found on fashion exhibits or purchases for more books. Anna writes five columns Friday, as well as commercial content.



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