OpenAI ushers in a new era with Sora AI videos


It’s the start of a new era for AI company OpenAI. ChatGPT users can now create AI-generated videos, thanks to this week’s rollout SoraOpenAI’s video model.

The company has spent months developing a new version of the model, called the Sora Turbo, and is now pulling the product out of research preview and making it available to the public. Sora is available as of now in the US, but not yet in Europe or the UK.

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With Sora, ChatGPT users can create video clips entirely with generative artificial intelligence. You can start by entering the usual text prompt, but you can also upload images and videos to guide the model. Sora Turbo is “significantly“faster and comes with several new upgrades,” says CEO Sam Altman, who announced the news at 12 Days of OpenAI Live on Monday.

There’s a lot to unpack in Sora AI. Let’s dive in.

This crime-fighting torrent was created using Sora AI.

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How does Sora Turbo work?

From talking fridges to iPhones, our experts are here to help make the world a little less complicated.

As with most image and video AI tools, you can enter a text query and the program will create short clips based on the ideas you describe. With Sora, you can also upload photos and other videos to your queries as reference material. You can also easily choose the video’s aspect ratio, resolution and duration, as well as how many variations you want the program to generate.

Results are 5 to 20 seconds long with resolutions between 480 and 1080p. There are other post-generation editing features like storyboard, remix and loop for more fine tuning. If your account is public, all of your text-based videos are eligible to be shared on Sora’s Community Exploration page. You can change this by turning it off Publish to explore in your Sora profile settings. An OpenAI help page says you can turn off model training in the same place, but CNET couldn’t confirm it’s still active.

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Similar to OpenAI’s image generator Dall-E 3you will need to have a paid plan to access Sora. ChatGPT Plus users (on the $20/month plan) get 1,000 credits per month, 50 fast/priority generations, and are limited to 5-second videos at a maximum resolution of 720p.

ChatGPT Pro, the the newest, most expensive tier available for power users for $200 per month, eases those restrictions. Pro users get unlimited slack generations, longer duration and higher resolution options – and, most notably, the ability to download videos without the company’s watermark.

OpenAI said it would more conservative in the way it moderates content at Sora’s launch – meaning it could be a bit stricter about what it allows you to generate or reject. In the live stream, OpenAI confirmed that you will not be able to generate videos of celebrities, politicians and other famous public figures by name. You can view the complete company terms of use for more information.

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